Top Message

Moments for Life
Our founder, Ichizo Kobayashi, proudly proclaimed TOHO’s philosophy to be “to widely provide inspiring entertainment to the general public.” This spirit is the bedrock of TOHO’s identity and continues to resonate deeply throughout the entire Group today. In every era, people seek stories that stir their hearts and experiences that enrich their lives. Today, amid an accelerating pace of change, we believe that the hope and energy delivered through entertainment hold ever greater meaning for society.
Guided by our long-term strategy, TOHO VISION 2032, we are strengthening our three founding businesses of film, theater, and real estate, while elevating animation as a fourth core pillar. We are expanding our efforts in the global market by creating and nurturing IP, expanding digital distribution and international development, and co-creating with our partners. Through the combined strengths of the Group, we aim to generate powerful synergies and deliver diverse, inspiring experiences to our audiences.
With these ambitions in mind, the TOHO Group has introduced a new Group Slogan: “Moments for Life.”
This message conveys our determination to create, share, and foster moments that touch the hearts and minds of every individual, enriching lives across the world.
Our audiences are everywhere— at the theater, in the cinema, at home, and on city streets. In each of these contexts, we aspire to deliver priceless memories that people will cherish forever. We believe that, together, these brief moments of joy can uplift society and shine a light on a brighter future.
Looking ahead, the TOHO Group will continue to create moments to move hearts and enrich the lives of people all around the world.
Hiroyasu Matsuoka
President & CEO
TOHO CO., LTD.
Our Corporate Philosophy / Strategy
The TOHO Group Business Philosophy

TOHO Mid-Term Plan 2028
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Position of TOHO Mid-Term Plan 2028
TOHO Mid-Term Plan 2028 period represents a pivotal phase of ongoing investment and transformation, building on the growth narrative outlined in our Long-Term Vision 2032 under the “TOHO VISION 2032 Group Management Strategy” announced in April 2022.
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Guiding Principles of TOHO Mid-Term Plan 2028
People. Stories. The World. Stronger Connections with Audiences Everywhere.
Our people pour their passion into their creative vision, bring entertainment to life, and share it with the world―this simple, unwavering truth remains the cornerstone of TOHO’s value creation. Additionally, to build deeper, more meaningful connections, we must go beyond distribution to truly understand what resonates with audiences worldwide. These connections can transform casual viewers into devoted fans. This will serve as the guiding principles of TOHO Mid-Term Plan 2028.
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Key Points of TOHO Mid-Term Plan 2028
- Human Resource
- Scaling Excellence: Creating a Company-wide Network of Experts
Hire approx. 200 people, the source of our growth, over the next three years. Focus on investing in our people and enhancing engagement with them.
- Scaling Excellence: Creating a Company-wide Network of Experts
- Content and IP
- Deliver world-class entertainment with a diverse lineup of approximately 200 titles, captivating audiences across the globe.
- Invest approx. \70 billion over the next three years to plan and produce content, such as movies, animation, theatrical plays, and digital games, and create related IP.
- GODZILLA IP will be developed and distributed with an investment of approx. \15 billion over the next three years to fully scale the IP business.
- Set aside approx. \120 billion over the next three years for growth investments such as M&A in the content and IP areas and opening of multiplexes.
- Aim to achieve an operating profit of 200% or more in the IP and Anime business by doubling the number of employees at TOHO animation by 2032.
- Digital
- Invest approx. \5 billion in the TOHO-ONE project, which is aimed at developing the TOHO Group’s audience data platform.
- Overseas
- Create synergies with companies that newly joined the TOHO Group while accelerating the increase of our overseas offices.
- Increase our overseas net operating revenue ratio from the current 10% to 30% by 2032.
- Human Resource
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Financial Targets
Operating profit
Achieve \70 billion or more by FY2028
Shareholder returns
Achieve a dividend payout ratio of 35% or more with a minimum annual dividend of \85 per share and implement flexible share buybacks
ROE
9% or more
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People & Culture Strategy
- Vision for People & Culture
A Fulfilling Workplace Where Inspiration Comes Full Circle
As the TOHO Group approaches its 100th anniversary in 2032, we proudly uphold our corporate slogan: “Entertainment for YOU — Inspiring People Around the World.”
To truly embody this corporate vision in our work, we believe that those who create moments of inspiration must themselves be inspired in an atmosphere of energizing openness and positivity.
At the TOHO Group, inspiration comes full circle—when we are inspired, we inspire others.
This circle of inspiration begins with meaningful work that resonates with audiences and, in turn, enriches our own sense of fulfillment. We strive to create an organization where every employee plays an active role in sustaining the circle.
To bring this vision for talent and culture to life, we are committed to investing in our people and enhancing engagement, ensuring that the circle of inspiration continues to thrive.
- Concepts for People & Culture
- Scaling Excellence: Creating a company-wide network of experts
- Growth, ownership, and well-being
- Policies for People & Culture
- Recruiting versatile talent capable of driving change
- Training top talent who embody TOHO’s spirit of excellence and creative vision
- Promoting people policies that leverage employee strengths
- Creating a culture of well-being that empowers employees to take ownership and act with autonomy and integrity
- Vision for People & Culture
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Promotion of Sustainability Management
The TOHO Group will continue its commitment to building a sustainable society over the next three years, focusing on the four key priorities. Guided by our Sustainability Policy, we will integrate these priorities into our business strategies and People & Culture initiatives.
- Sustainability Policy
The TOHO Group seeks to contribute to the realization of a society that is happy and enriched for everyone.
- TOHO group’s sustainability efforts will focus on the following material issues:
- Creating a healthy work environment where everyone feels valued for their contributions
- Promoting environmentally friendly business practices that are protective of our planet
- Respecting human rights and fostering a sound and fair corporate culture
- Creating a rich film and theater culture and passing It on to the next generation
- Sustainability Policy
TOHO VISION 2032 Group Management Strategy
The TOHO Group will implement a growth strategy while utilizing M&A to achieve operating profits of over \75.0 billion and ROE of over 10% by 2032, our 100th anniversary.
- We will also raise the ROE target from the 8–10% range outlined in Long-Term Vision 2032, maintaining it at 10% or higher on a sustained basis.
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Long-term Vision
- Invest for growth
- Secure human resources and focus on training
- Grow Business Portfolio: Make Anime business the "fourth business domain”:
- Film business (Production and Distribution business, Movie Theater Chain business, Production and Licensing business),
- Theatrical business
- Real Estate business
- Anime business
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Key Areas of Focus
- Create and develop IP
- Utilize digital technologies
- Develop overseas markets
- Cross-leverage Cinema and Anime businesses
In addition to the three pillars of TOHO's business: (1) film business (film sales, film exhibition, and video business), (2) theater business, and (3) real estate business, we will add (4) anime business as the fourth pillar. The Group's strength lies in its ability to maximize earnings from both the film and anime businesses.