About Us

Menu

Corporate Philosophy

Top Message

"Entertainment for YOU,

Inspiring People Around the World"

Our founder, Ichizo Kobayashi, made it our mission "to widely provide inspiring entertainment to the general public." This philosophy remains at the root of our corporate activities and is, the purpose of TOHO. We think that people's desire for excitement and entertainment will always remain unchanged. We believe that the value of entertainment is even greater today driven by the rapidly changing world around us.

We have set forth "the TOHO VISION 2032 Group Management Strategy," as we approach the 100th anniversary of our founding. In addition to our core businesses of films, theaters, and real estate, we will expand our business in the global market with animation as our fourth pillar. The objective is to expand our business to the global market and enhance our synergies.

The theme of the new era is "Entertainment for YOU, Inspiring People Around the World."

Our audiences are all over the world. We are committed to providing entertainment that will delight each and every one of our audiences. TOHO will continue to bring smiles and excitement to people around the world as we look toward a bright future.

President
Hiro Matsuoka

Our Corporate Philosophy / Strategy

The TOHO Group Business Philosophy

90 years ago, Ichizo Kobayashi built the TOHO group with the mission "to widely provide inspiring entertainment to the general public." Since then, TOHO group has entertained and inspired millions of fans across a variety of mediums including movies and theatrical performances.

Our guiding principles are rooted in our founder’s credo and dictum: "We owe our business to the happiness of the audiences," and we always "Act with vivacity, modesty, fairness and grace."

With these principles in mind, TOHO group is committed to providing the best entertainment in the world, grounded in fresh and innovative projects always developed with our audience's points of view in mind. And, we are committed to conducting fair and transparent business activities across all four of our business domains: film, theater, real estate, and anime.

As we move forward, TOHO will strive to increase our corporate value through group-wide efforts supported by these business principles.

TOHO VISION 2032 Group Management Strategy

The TOHO Group will implement a growth strategy while utilizing M&A to achieve operating profits of over \75.0 billion and ROE of over 10% by 2032, our 100th anniversary.

  • We will also raise the ROE target from the 8–10% range outlined in Long-Term Vision 2032, maintaining it at 10% or higher on a sustained basis.
  • New Corporate Slogan

    Entertainment for YOU

    Our mission is “to widely provide inspiring entertainment to the general public” through fresh and innovative projects always developed with our audience's points of view in mind. We will further this mission with a new corporate slogan, "Entertainment for YOU," in preparation for our 100th anniversary in 2032.

  • Long-term Vision

    1. Invest for growth
    2. Secure human resources and focus on training
    3. Grow Business Portfolio: Make Anime business the "fourth business domain”:
      1. Film business (Production and Distribution business, Movie Theater Chain business, Production and Licensing business),
      2. Theatrical business
      3. Real Estate business
      4. Anime business
  • In addition to the three pillars of TOHO's business: (1) film business (film sales, film exhibition, and video business), (2) theater business, and (3) real estate business, we will add (4) anime business as the fourth pillar. The Group's strength lies in its ability to maximize earnings from both the film and anime businesses.

  • Key Areas of Focus

    1. Create and develop IP
    2. Utilize digital technologies
    3. Develop overseas markets
    4. Cross-leverage Cinema and Anime businesses

TOHO Mid-Term Plan 2028

  • Position of TOHO Mid-Term Plan 2028

    TOHO Mid-Term Plan 2028 period represents a pivotal phase of ongoing investment and transformation, building on the growth narrative outlined in our Long-Term Vision 2032 under the “TOHO VISION 2032 Group Management Strategy” announced in April 2022.

  • Guiding Principles of TOHO Mid-Term Plan 2028

    People. Stories. The World. Stronger Connections with Audiences Everywhere.

    Our people pour their passion into their creative vision, bring entertainment to life, and share it with the world―this simple, unwavering truth remains the cornerstone of TOHO’s value creation. Additionally, to build deeper, more meaningful connections, we must go beyond distribution to truly understand what resonates with audiences worldwide. These connections can transform casual viewers into devoted fans. This will serve as the guiding principles of TOHO Mid-Term Plan 2028.

  • Key Points of TOHO Mid-Term Plan 2028

    1. Human Resource
      • Scaling Excellence: Creating a Company-wide Network of Experts
        Hire approx. 200 people, the source of our growth, over the next three years. Focus on investing in our people and enhancing engagement with them.
    2. Content and IP
      • Deliver world-class entertainment with a diverse lineup of approximately 200 titles, captivating audiences across the globe.
      • Invest approx. \70 billion over the next three years to plan and produce content, such as movies, animation, theatrical plays, and digital games, and create related IP.
      • GODZILLA IP will be developed and distributed with an investment of approx. \15 billion over the next three years to fully scale the IP business.
      • Set aside approx. \120 billion over the next three years for growth investments such as M&A in the content and IP areas and opening of multiplexes.
      • Aim to achieve an operating profit of 200% or more in the IP and Anime business by doubling the number of employees at TOHO animation by 2032.
    3. Digital
      1. Invest approx. \5 billion in the TOHO-ONE project, which is aimed at developing the TOHO Group’s audience data platform.
    4. Overseas
      1. Create synergies with companies that newly joined the TOHO Group while accelerating the increase of our overseas offices.
      2. Increase our overseas net operating revenue ratio from the current 10% to 30% by 2032.
  • Financial Targets

    Operating profit

    Achieve \70 billion or more by FY2028

    Shareholder returns

    Achieve a dividend payout ratio of 35% or more with a minimum annual dividend of \85 per share and implement flexible share buybacks

    ROE

    9% or more

  • People & Culture Strategy

    1. Vision for People & Culture

      A Fulfilling Workplace Where Inspiration Comes Full Circle

      As the TOHO Group approaches its 100th anniversary in 2032, we proudly uphold our corporate slogan: “Entertainment for YOU — Inspiring People Around the World.”

      To truly embody this corporate vision in our work, we believe that those who create moments of inspiration must themselves be inspired in an atmosphere of energizing openness and positivity.

      At the TOHO Group, inspiration comes full circle—when we are inspired, we inspire others.

      This circle of inspiration begins with meaningful work that resonates with audiences and, in turn, enriches our own sense of fulfillment. We strive to create an organization where every employee plays an active role in sustaining the circle.

      To bring this vision for talent and culture to life, we are committed to investing in our people and enhancing engagement, ensuring that the circle of inspiration continues to thrive.

    2. Concepts for People & Culture
      1. Scaling Excellence: Creating a company-wide network of experts
      2. Growth, ownership, and well-being
    3. Policies for People & Culture
      1. Recruiting versatile talent capable of driving change
      2. Training top talent who embody TOHO’s spirit of excellence and creative vision
      3. Promoting people policies that leverage employee strengths
      4. Creating a culture of well-being that empowers employees to take ownership and act with autonomy and integrity
  • Promotion of Sustainability Management

    The TOHO Group will continue its commitment to building a sustainable society over the next three years, focusing on the four key priorities. Guided by our Sustainability Policy, we will integrate these priorities into our business strategies and People & Culture initiatives.

    1. Sustainability Policy

      The TOHO Group seeks to contribute to the realization of a society that is happy and enriched for everyone.

    2. TOHO group’s sustainability efforts will focus on the following material issues:
      1. Creating a healthy work environment where everyone feels valued for their contributions
      2. Promoting environmentally friendly business practices that are protective of our planet
      3. Respecting human rights and fostering a sound and fair corporate culture
      4. Creating a rich film and theater culture and passing It on to the next generation